Measure Before Prescribing
No target gets set from a chart of population averages. Your expenditure, your composition, your trend data — then the numbers.
01 — Origin
Founded 2016. Austin, Texas. Remote across all 50 states.
Founded because the answer was almost always "it depends" — and nobody was doing the work of finding out what it depended on.
The industry had two settings: rigid meal plans nobody could follow for more than a month, and vague advice that put every hard decision back on the client.
Both failed for the same reason — neither was built on the individual's actual data. A 34-year-old shift nurse training four times a week does not have the same energy expenditure, recovery capacity or practical constraints as a 22-year-old collegiate athlete. Yet both were routinely handed the same 1,800-calorie template.
So we built the practice around measurement. Every client starts with a baseline they can see. Every adjustment is traceable to something that changed in the data. Nine years and 1,400+ clients later, the method hasn't changed — only the precision of it.
01 / Founded2016Practice established
02 / Volume1,400+Clients coached
03 / Outcome94%Reach their 12-week target
04 / Rating4.9Average client rating
02 — Principles
The standards every plan has to satisfy before it leaves the office.
Six things we won't compromise on.
Evidence Over Trend
If the research doesn't support it, we don't sell it. That rules out most of what the supplement industry pushes, and we're comfortable with that.
Adjust On Schedule
Your metabolism adapts to a deficit within weeks. A plan that never changes is a plan with a built-in expiry date.
Adherence Is a Design Constraint
A theoretically perfect plan you abandon in three weeks is worse than a good plan you follow for a year. We optimize for the second one.
Stay In Our Lane
We're nutrition consultants, not physicians. Where a medical issue is in play, we coordinate with your doctor rather than working around them.
Explain the Why
Every number in your plan comes with the reasoning behind it. The goal is a client who eventually doesn't need us.
03 — Credentials
Nutrition is an under-regulated field. These are stated plainly so you can judge them.
Qualified where it counts, and honest about the boundaries.
- 01MS, Human NutritionGraduate training in metabolism, energy balance and nutritional biochemistry.
- 02CISSN — Certified Sports NutritionistISSN credential, maintained through continuing education.
- 03Sports Dietetics pathwayOngoing supervised practice hours in athletic populations.
- 04Documented protocolsEvery assessment follows a written, repeatable procedure — not eyeballing.
- 05Referral policyClients outside our scope are referred to appropriate clinical care.
04 — Approach
What actually happens when you work with us.
Four stages, repeated.
01
Listen First
Before any numbers, we want your history — what you've tried, what broke, and what your week genuinely looks like.
02
Establish Baseline
Composition, expenditure, intake recall, sleep, training load and stressors. Everything measurable gets measured.
03
Build the Programme
Targets, structure and a rate-of-change projection you can hold us to — delivered in writing within 48 hours.
04
Iterate
Biweekly reviews against your rolling trend. When the data flattens for two consecutive cycles, we intervene.
05 — Fit
We turn work away when it isn't right. It saves everyone time.
A good fit — and an honest note on who isn't.
Likely a good fit
✓You train consistently and want nutrition to match
✓You've plateaued despite genuine effort
✓You want to understand the reasoning, not just follow orders
✓You have a competition, event or deadline to prepare for
✓You're willing to track intake honestly for a defined period
✓You want a plan that survives travel and a real schedule
Probably not the right service
✕You're looking for a rapid crash protocol
✕You need medical nutrition therapy for an active condition
✕You're currently in treatment for an eating disorder
✕You want supplements prescribed rather than assessed
✕You're under 16 without parental involvement
✕You want results guaranteed in writing — nobody can honestly offer that
06 — Voices
Individual experiences, used with permission.
What clients say the difference was.
★★★★★
"The first consultation was the first time anyone had asked what my job schedule actually looked like before writing me a plan. That single question changed everything about how the programme was built."
SLSarah L.ICU Nurse · Phoenix, AZ
★★★★★
"I appreciated being told what wasn't worth buying. Three of the five supplements I was on got cut on day one, which paid for a third of the coaching fee straight away."
RMRyan M.CrossFit Athlete · Seattle, WA
★★★★★
"They coordinated directly with my endocrinologist before touching my plan. That level of caution is rare and it's exactly why I trusted the rest of the process."
PNPriya N.Triathlete · Boston, MA
07 — Questions
About working with us.
Common questions.
Our practice operates as a nutrition consultancy with graduate-level nutrition qualifications and sports nutrition certification. We provide nutrition education, programming and coaching for generally healthy individuals. We do not provide medical nutrition therapy, and clients requiring it are referred to a registered dietitian or physician.
No. Consulting fees are paid directly. Some clients successfully use HSA or FSA funds — check with your plan administrator, and we can provide an itemized receipt on request.
Assessment data and health information are stored securely and never sold or shared with third parties for marketing. Full detail is in our Privacy Policy.
Yes. Monthly coaching can be paused once per twelve months for up to eight weeks — for injury, travel or any other reason — without losing your rate.